• 04-JUN-2016

DMA Media acquires B2B video specialist The Peloton Content Ltd

The Peloton Content Ltd - Logo
DMA Media acquires B2B video specialist The Peloton Content Ltd.
The international broadcast and media services company, DMA Media, has acquired the specialist B2B online video agency, The Peloton Content Ltd. The deal combines DMA’s media and corporate services and 20-year track-record in broadcast with The Peloton’s expertise in online video production, graphic design and animation.
The Peloton’s directors, Matt Warnes and Adrian Smith, who co-founded the agency, will join DMA following the completion of the acquisition. “The combination of our global reputation and client base with The Peloton’s specialist skill-set is obviously a winning combination”, said Rob Beynon, DMA’s Chief Executive. “The acquisition is another step in our ambitious strategy to transform DMA into the leading full- service, digital creative content and broadcast agency.”
Matt Warnes said: “The deal is an exciting opportunity that the company simply couldn’t turn down. It gives us the right environment to grow and thrive within the framework of a bigger company.”
Adrian Smith added: “We’ve successfully worked with the DMA team over the past few years on a number of projects, so we instinctively knew that the combination would be a perfect fit for us.”
DMA Media is a world leader in launching and managing broadcast channels and positioning content in the online and mobile environments. It also provides corporate and promotional films for many of the largest international brands. Two months ago DMA made a strategic investment in Urbs Media Ltd, a company specialising in creating stories and content from open source data.
The Peloton Content is a video production agency that specialises in the B2B sector. Its clients include major companies in the tech, finance, energy and industrial sector such as HP, Hiscox and Total Gas and Power. It offers creative services ranging from multiple camera events to graphic production and animation through to video strategy and interactive video.
Contact: DMA Rob Beynon rbeynon@dma-media.com +44(0)207 432 2800
The Peloton Content Adrian Smith adrian@thepeloton.tv +44(0) 203 142 6761


  • DMA Media Limited
    DMA Media Limited
    United Kingdom
    020 7432 2800